RBS radio was one of the funniest productions and an excellent insight into improvisation. Using the comedy circuit comedians who at the time were the likes of Sally Phillips (Smack the Pony) and David Walliams (Little Britain) the scripts were written as a structure to allow the comedians to bounce off each other, improvising as they went along.
A common problem for small, independent businesses is cash flow. Visa saw an opportunity to target these businesses and address this problem through radio by communicating how Visa could help them with any overheads, thus allowing them to keep trading.
Money Marketing 2004 Silver