Ian is a creative director with 17 years experience across everything from eCRM, mobile, to display, DM, press, POS, digital outdoor, TV and radio.
While practising his trade as an Art Director Ian has worked at many of London’s top creative agencies, including Saatchi & Saatchi, Profero, Wunderman, Proximity, R/GA, and MRM Meteorite .
Since joining Lida in 2012, with his copywriter James Thorley they have led the agency’s largest account as Associate Creative Directors on O2, as well as being ‘Family Heads’ of one of Lida’s four client ‘Families’. This means responsibility for all creative output, fostering strong senior client relationships, nurturing juniors, team building, people management, resourcing and more.
Ian has also worked across many other brands at Lida, such as Invesco, Oxfam, Land Rover, NSPCC, and IKEA, as well as new business.
The highlights of Ian’s career has been from winning a wide range of creative awards across various brands, to managing the largest account at Lida.
Ian is always looking to improve upon these achievements with his next endeavour.
+44 (0)7931 575 972
Monster.com is a career site that offers its users advice in the job market. The campaign ‘Beware of the voices’ is based on the insight that we all know that when it comes to work, we all have an inner voice, but that voice is not always to be trusted. This press ad was created for the European market.
Ariel wanted to provide tips to solve laundry problems, giving advice for those moments when you’ve spilt red wine, found mysterious holes in your clothes or sat on a piece of chewing gum. It’s brave for a washing powder to give advice without saying it’s their product that will solve the actual problem.
This was an April fools joke. Parking your Land Rover at a steep angle in the future could actually contravene an E.U. directive. The legislation states that your tax disc must not exceed 30 degrees. Introducing our self-levelling tax disc holder.
Best direct response print advertising 2011
Campaign Press 2001 Gold
RBS radio was one of the funniest productions and an excellent insight into improvisation. Using the comedy circuit comedians who at the time were the likes of Sally Phillips (Smack the Pony) and David Walliams (Little Britain) the scripts were written as a structure to allow the comedians to bounce off each other, improvising as they went along.
Listen to ‘Dedicated Witches’
Listen to ‘Based 3 Phone’
Listen to ‘Contactable’
A common problem for small, independent businesses is cash flow. Visa saw an opportunity to target these businesses and address this problem through radio by communicating how Visa could help them with any overheads, thus allowing them to keep trading.
Listen to ‘Zoo’
Listen to ‘Hypnotist’
Listen to ‘DJ’
Money Marketing 2004 Silver
MRM London appointment
Delighted James has agreed to come and work with me at MRM London.
Top Ten Digital Talents
Campaign Pick of The Week
Child Protection Online was the first digital campaign to be chosen as Campaign’s Pick of The Week.